Reviews of the Best Tools to Skyrocket your Website Subscribers and Leads

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Have a website with the goal of generating leads or email subscribers? Great news – there are now several awesome low-cost tools to really give your form completion conversion rates, subscribers and sales a huge boost. However, they all vary slightly in features and its often hard to decide which is best to use.

To help you understand the differences and pick one that best fits your needs, I have compared and rated the three major options available – Opt-in Skin, Opt-in Monster and Popup Domination. And the pop-ups they create can’t be blocked by visitors, so are very effective at generating leads – they use lightbox functionality.

You can actually see Opt-in Skin being used on my website at the end of each article along with Opt-in Monster which powers the lightbox pop-up that appears when you move your mouse to leave my website – known as an exit-intent popup.

These tools gave me a huge boost in my email subscriber sign-up rates – from 18% to 40%!

Here are the ratings and comparisons for these three major opt-in tools:

opt-in skin logo opt-in monster logo popup domination logo
Cost $67 one time fee. From just $9 per month. From just $9 per month.
Types of opt-in forms available 8/10 Embeddable opt-in forms (5 styles). Only 1 pop-up form offered. 9/10 Pop-up forms, slide in forms, footer forms, full screen forms, and embeddable forms. 7/10 Comes with 30 pop-up form styles. Few other form types included though.
Quality of pre-built opt-in forms 6/10 Varying quality, but some look very amateurish. 9/10 Good variety of professional designed themes offered. 7/10 Eye-catching good quality themes offered.
Ease and control of setting up opt-in forms 7/10 Easy with good options, including control of when and where forms are seen. Only for WordPress sites though. 9/10 Very easy to setup with good amount of capture options. Now works with any type of site not just WordPress. 8/10 Easy to set-up using the plugin for blogs, and offers great standalone version for non-blog websites.
Exit intent popup form capability 0/10 Not included. 8/10 Pop-up shown when visitor goes to exit (extra cost to use). 8/10 Offers great exit-intent pop-up functionality options.
Ability to customize themes and styles 7/10 Not enough options to customize, and non-standard options for each style. Good advanced CSS editing option. 9/10 Highly customizable, including images, colors, fonts and all text. Comes with cool Google fonts too. 7/10 Fairly good ability to customize some elements of the forms, colors and text, but in need of more improvements.
Analytics and A/B testing capabilities 8/10 Great analytics, including analysis by page plus A/B testing. 7/10 Standard analytics, with A/B testing functionality. 7/10 Simple analytics, with A/B testing functionality.
Comments Ideal for creating great forms at end of articles, but lacking in customization, and only offers one popup style that is not great. Has great variety of opt-in methods – the best for pop-ups. Is missing embedded opt-in form capability though. One of the original and best popup opt-in tools, but they need to improve by offering other opt-in types.
Overall rating 7/10 The only offering for embeddable opt-in forms. Lowest cost, but needs improving. 9/10 Excellent for pop-ups, but exit intent option is not that cheap. Great other opt-in forms too, not just popups. 7/10 Good price and features, not quite as easy and customizable to setup. Only has popups though.
 Free trial? Get a 60-day free trial of Opt-in Skin Get a 14-day free trial of Optin Monster Get a 60-day free trial of Popup Domination

My overall advice for choosing a great opt-in tool

Optin Skin is good if you want a one time low cost solution, but they only offer embedded forms.

Opt-in Monster and Popup Domination are better and are both great for pop-ups. And while its the most expensive for powerful exit-intent functionality, I think Opt-in Monster (shown below) is the best because it also offers full screen popups, slide-up forms and footer forms, and launches new features regularly.

Get a 14-day free trial of Optin Monster

optin monster editor

All three have a money back guarantee anyway, so don’t just take my word for it – give one a spin, and you can always try another if you don’t like it.

Great incentives and follow-up emails are also essential

You need more than just an optin tool though – it is just as important to focus on what you are offering as an incentive to capture the most amount of leads or subscribers.

To give your opt-in conversion rates a great boost, always try to give away something of value for free (like I have done with my free toolbox). For a few other ideas you could give away a free ebook relating to your website, or a free trial or consultation. Don’t forget to also test different imagery and headlines for your incentives to see which converts best.

You also really need to design a compelling series of follow-up emails with the aim of ‘softly and gradually’ converting your visitors for your main website goals (like a purchase or additional orders). Don’t be too salesy, aim to give free advice and content in combination with a few emails that explain the benefits of what you are offering.

Now over to you – have you used any of these tools with great success? Or maybe you use another opt-in tool – please comment and let us know. Thanks!

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  • Miguel Salcido

    Can one run two of these at the same time. So PopUp Domination and OptinMonster so as to get the best of both worlds?

  • manzarek75

    Hey Miguel – good question. Yes, you could run both at the same time, but you only would be able to run one popup out of the two, as this would really confuse and irritate your visitors to see two different popups. Much better would be to use one of those tools with Optin Skin’s embeddable forms (like you see above the comments area).

  • Miguel Salcido

    Yea, but in that scenario you miss out on exit pop ups. This is why I’d combine, to use the exit pop ups from one and the embedable forms of the other.

  • manzarek75

    I think we are saying the same thing 🙂 Yes, it would be great to combine an exit pop-up tool with the embeddable form one (Optin Skin).

  • Julie Read

    Just got going with Optin Monster, doing well so far but it doesn’t work with mobile devices. Thanks for the info and getting me making the most of my visitors!

  • Nice to hear from you Julie! Glad I could help you – let me know how it goes. Are you using the exit intent version of it? That will get you some even bigger lifts!

  • Cezary Pietrzak

    Rich, if none of these program works on mobile, then they automatically lose a huge part of their value. I often find that websites get 50-60% of their traffic from mobile, which is too big of a number to ignore.

  • For mobile just use hellobar… how in the world would you do exit intent with mobile anyway? There’s no mouse cursor… as soon as they hit the location bar it’s out of scope of the page.

  • Cezary Pietrzak

    I was referring to some type of solution that’s optimized for mobile. Of course it won’t be about exit intent, but maybe it’s an inline form field or something else that’s more important. my point is that you can’t ignore mobile.

  • Agreed. I think Ninja Pop-ups and Generation Plug-in are both mobile optimized.

  • Good point indeed Cezary. As Jason said, I think using a Hello Bar instead is ideal for mobile optimized websites. And thats amazing you have websites that get 50-60% mobile traffic! Most of my clients still get between 15-30% mobile traffic, but it really depends on what industry there are in.

  • I will have to check out both of those… thanks Jason!

  • dridge3770

    Rich — do any of these have a “hot-spot intent”? we have a shared site with each participating sponsor having a “profile page”, the exiting of which may be closing the window OR moving to the menu bar to pull up another profile page. exiting the profile page is what we’d like to generate the opt-in form.

  • Rich – I don’t see any mention of LeadPages.

  • Nikolai

    People, STAY AWAY from Popup domination: I cannot even DOWNLOAD the damn thing after a MONTH of paying for it, getting ZERO replies to my emails, support requests or even going through Clickbank support – NO action from them at all, and no refund after clearly asking for it few weeks ago. I am really pissed off, wasting so much time on this – its not even funny!

  • Nikolai

    STAY AWAY from Popup domination: I cannot even DOWNLOAD the damn thing after a MONTH of paying for it, ZERO replies, emails – ANY action from them at all, and still no refund.

  • mrgreen

    Hey, I’d seriously recommend if you still are in the market – their forms are 100% responsive and it’s even possible to target specific device types.

  • matthew22929

    popup domination is the best

  • Hi Rich! We do have the ability to trigger an optin on exit, and on hover:

  • Hi! To show an OptinMonster optin on mobile you will need to create one of the following (both require a Pro License):

    Mobile type optin — shows only on mobile devices.

    Fullscreen type optin — shows on all devices unless there’s a Mobile type also loading on the same page, in which case the Mobile type optin will take priority on mobile.

    All other popup type optins (Lightbox, Floating Bar, Canvas, Slide-In) load only on desktop.

    Our inline optins (After Post / Inline and Sidebar) load on all devices.

    If you’re using MonsterLinks on your site to show a Lightbox or Canvas type optin, the MonsterLink will work correctly across all devices with no additional steps necessary to make this feature mobile-responsive.

  • Daniel Salas

    I’m using convertplug from codecanyon & I’m very much happy!

  • Danielle Weisfeld

    Really awesome article, Rich!

    Seeing that you’re writing all about this, I thought I’d let you know about a CRO tool called Reactful. It’s a tool that uses emotional intelligence to optimize your website’s conversion rate. Reactful automatically triggers reactions in real-time in reaction to visitor intent to turn more ‘maybes’ into engaged prospects and customers.

    It would make a great addition to this killer list! Check it our here