Visual Website Optimizer: How it Compares to The Rivals
Last updated by Rich Page | 16 Comments
Using an A/B testing tool is one of the quickest and easiest ways to boost your website sales and leads (and they help cut your cost of customer acquisition in half!)
To help you understand the different tool options available to you, I have created a guide that compares the three leading tool choices: Visual Website Optimizer, Optimizely, and Google Content Experiments (previously known as Google Website Optimizer).
All of them have their advantages and disadvantages (particularly Google Content Experiments), so I have created a grid comparing Visual Website Optimizer with its major rivals, including pricing and functionality. I’ve included some ratings for each feature, and a total score too.
Let’s get started with the ratings and reviews!
Visual Website Optimizer or Optimizely?
As you can see from the ratings, they both rate quite well. But what are the main differences worth mentioning?
Visual Website Optimizer has a wider feature set (not just an A/B testing tool), and has great functionality for generating heat maps and visitor usability feedback (both essential for doing analysis to help optimize your conversion rate). This makes it very appealing to many small to medium sized businesses.
Visual Website Optimizer also often gets more publicity and attention (including from its great blog), but they actually have half as many clients as Optimizely (they say they have over 6000 clients, with Visual Optimizer claiming over 3000).
Optimizely have been quietly gradually improving their testing feature set, and slowly ‘converting’ many businesses, and now even claim to compete with Adobe Test&Target for a serious testing tool. They also have a much lower cost monthly plan which is very appealing to small businesses, however it only lets you test 2,000 visitors per month (much less than Visual Website Optimizer’s 10,000 visitors included for its basic plan).
Overall, Visual Website Optimizer has the slight edge in terms of broad functionality, but you might want to consider Optimizely if you can’t afford $49 per month.
If you want to get better results from using either of these testing tools, don’t forget to read my essential user guide for testing tool success!
Bottom Line for Google Content Experiments Users:
It’s time to start using a better testing tool! Even though it was a great idea by Google to integrate it into Google Analytics, it’s unfortunately taken one step forward but two steps back. While it offers improved conversion goal reporting, you can’t even do multivariate testing in it yet.
So unless they greatly beef it up soon (which there is already talk of), I suggest you try using either of the other tools I compared. They don’t cost much more than a free tool (monthly plans start at just $17 for Optimizely), especially when you consider how much ROI you get – increased conversion rates and website sales too!
Now over to you the readers – what is your favorite A/B testing tool, and why? Please comment below!