Apr 23rd, 2012 by Rich Page
Big news. I’m very proud and excited to announce that my co-author book is finally out at Amazon.com and local bookstores! It’s the 2nd edition of the hugely popular ‘Landing Page Optimization’ book written by Tim Ash. It’s been a long time in the making, but now its finally out and in stock on Amazon for you to order. I’m very happy and pleased that after all these years of blogging about web analytics and optimization, I am now a published author!
The 2nd edition of this great book includes over 150 pages of new material and is a must read for anyone that wants to learn how to increase conversions and revenue on their website landing pages. I’m definitely very happy with how it turned out (with the help of Maura Ginty too) and I’m sure you will be too.
Here are some details of what’s included in the updated edition of this bestselling book:
- Features fully updated information and case studies on landing page optimization
- Shows how to use Google’s Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes
- Provides a step-by-step implementation plan and advice on getting support and resources
- Includes a $100 Conversion Conference gift card and a $50 Google AdWords gift card
I finished my chapters/sections well over a year ago, and Tim recently finally got around to finishing his parts of the book (busy busy guy!) – the funny thing is that ironically it’s come out just 2 weeks before my own ‘Website Optimization: An Hour a Day‘ book comes out. While similar in topics, both books have different angles though, for example my book focuses more on usage of web analytics, web usability and online marketing to improve your website testing and optimization efforts. Both of course are excellent books in their own right! (shameless self plug over). Stayed tuned for the release of my own book in a few weeks time – I’m even more excited for that!