25 Ways to Increase Online Sales Without Spending a Penny

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Spending too much on driving traffic, but not getting enough sales from your website? Want to experiment with doing conversion rate optimization (CRO) to increase your online sales, yet don’t want to spend too much doing it initially?

Well, help is here! I have created a list of 25 tips and free trials you can use to kickstart and increase your online sales and conversions without spending a penny.

  1. Improve your homepage headline with this free headline checker.
    The more magnetizing your headlines, the higher chance that your visitors will stay on your site and convert, particularly on your homepage.
  2. Offer a free incentive like an ebook or consultation to capture emails.
    Don’t rely on your visitors converting first time – getting your visitors email means you can follow up using follow-up email marketing efforts.
    lead magnet
  3. Use Browserling to check if your site looks broken on any browsers.
    Even slight differences in how browsers show CSS can make a website look broken, increasing website exits and reducing sales – go and check all now!
  4. Analyze your form drop off rate using a free trial of Formisimo.
    Having confusing or unnecessary fields in your forms will lower the chances of visitors completing them – analyze drop off with this great new tool.
  5. Use short testimonials on your homepage to build more social proof.
    Improving your testimonials is one of the best ways of increasing social proof and sales. Think short and focused on benefits, not dull and long.
    optimizely testimonials
  6. Test a radically new homepage with Google Content Experiments.
    Testing a radically different improved homepage (style, layout and improved focus on call-to-actions) will have a high chance of increasing your sales.
  7. State your unique value proposition clearly on your homepage.
    Don’t presume visitors know the benefits of using your site, or why use it instead of a competitor. State it clearly on your homepage above the page fold!
    value proposition module
  8. Create landing pages for your PPC traffic with a free trial of LanderApp.
    Don’t just send your paid search visitors to your homepage, build more targeted landing pages for each of your keywords to increase sales.
  9. Add a tagline under logo to help explain your unique value proposition.
    Your logo is one of the first things visitors see – showing a snappy tagline there to explain your unique value proposition helps them understand it.
  10. Use a free trial of Olark to get live feedback from your visitors.
    Using a free web chat tool to ask visitors their issues/what is lacking will help you come up with great ideas for improving your site.
  11. Mention ’100% safe and secure’ in your cart and checkout pages.
    Reducing visitor’s purchase worry on these pages (where it will be highest) is key for reducing cart abandonment and increasing sales.
    zappos security
  12. Get free website usability feedback from visitors using IntuitionHQ.
    Kind of like a free Usertesting.com, this tool helps you gain great feedback and website improving ideas from people using your website.
  13. Run an A/B test for the subject line of your next email campaign.
    Your emails are an extension of your website, and testing them can also have a huge impact on driving more high quality repeat traffic.
  14. Try buying or signing up on your own website to check for issues.
    When was the last time you did this? Put yourself in your visitors shoes and see how easy it is and what could be improved. Then get your mom to try too.
  15. Run a free test at FiveSecondTest to find what your visitors think.
    It’s important to understand your visitor’s initial reactions to your site – if they don’t understand it, they won’t stick around and convert.
  16. Offer reviews and ratings to build social proof for free with Re-vu.
    Adding reviews and ratings is essential for building social proof for your site products/offerings, and will increase sales – and that tool is totally free.
  17. Get rid of your homepage slider and replace with good static image.
    Homepage sliders are often confusing and problematic – don’t presume they will work better than a powerful image and headline that doesn’t rotate.
    good static intro
  18. Improve your webpage load time using Google Page Speed.
    Reducing page load time helps decrease the chances of visitors leaving prematurely – and Google gives rankings boosts to sites that load quickest.
  19. On your forms, clearly state that you won’t spam your visitors.
    We all hate spam! To increase form completions make sure you clearly state by your from that you won’t spam visitors or sell their email address.
  20. Try a better ecommerce platform using the BigCommerce free trial.
    Rather than trying to improve your ecommerce site, consider switching to a better platform with built-in conversion optimization best practices.
  21. Create major use cases for visitors and make sure your homepage solves them.
    Make sure your homepage helps visitors easily achieve their most common tasks (use cases) – if you don’t, they will leave and find another site that does.
  22. Discover what your visitors are really doing using CrazyEgg free trial
    Don’t presume you know what your visitors are clicking on – using a heatmap tool like this will help you understand better and make improvements.
  23. Add a good call-to-action button at the end of your web pages.
    Make sure your key pages don’t dead end – show visitors a good call-to-action at the end with a good reason to check out your other content/offerings.
    footer CTA
  24. Create a mobile optimized website using a free trial of Dudamobile.
    Make sure you better meet your visitors needs on their smart phones – this great service let’s you convert your exiting site into a mobile friendly version.
  25. Declutter your side bar to focus on your most important content.
    Side bars often become dumping grounds – declutter yours by only showing the most important content relating to your key goals or visitor use cases.

So there we have it. 25 free tips and trials to kickstart and increase your website sales.

What’s next?

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a) Comment below – We’d love to hear from you.  Which ways work best for you?  Which of these tips will you try first?

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  • Danny Michelson

    Love the examples Rich! Will have to try a few of these. Thanks.

  • http://rich-page.com/ Rich Page

    Cheers for the kind comments Danny

  • Shawn

    Great tips! But I wouldn’t recommend Bigcommerce, they have issues with using the ga.js tracking code (and universal) and have caused some data flaws with the way they implement tracking codes. Not sure what the timeline is for them fixing those issues.

  • Brian Dean

    Awesome article, Rich. Definitely some tips in there I hadn’t heard of before. Happily tweeted and inbounded :)

  • http://rich-page.com/ Rich Page

    Hey Shawn – thanks for the kind words and the heads up. Interesting about Bigcommerce – hopefully they fix those flaws, because its a great platform otherwise.

  • http://rich-page.com/ Rich Page

    Cheers Brian! Glad to hear you learned some new things.

  • http://www.titanium-jewelry.com/ J.R. YATES

    Great article Rich! I keep going back to #5 – radical home page redesign and testing in Google Experiments. Aim for the fence! I think I’m going to take your advice and do this. Thanks for the impetus!

  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph

    Testimonials do rock Rich. We like hearing word of mouth marketing. My GF and I check reviews before we rent any apartment during our world travels. Every one usually has a bunch of ravers touting it, so we feel good about our chances when we rent….and have only been disappointed once in 3 years. Not a bad track record. The power of testimonials.

    I Kingged this post on Kingged.com because it rocks!

  • http://rich-page.com/ Rich Page

    Thanks Ryan! Testimonials are so important – but even more important to make them short and snappy, with a photo of the person giving the testimonial.

  • http://rich-page.com/ Rich Page

    Glad you liked it Ron! Always nice to hear I’m giving impetus with these articles :)

  • http://www.apnaahangout.com/ Arun Kallarackal

    A combination of all these factors will sure help improve online sales figures! No doubt about that. And to implement the steps you suggested, no big investment is required and are very practical tips too.

    Things like improving page speed, using a good static image instead of a slider and getting rid of useless clutter from the site etc will help things easier for users, thus helping a lending hand in improving sales! Agree with that wholeheartedly.

    And the tools you suggested, like- headline checker tool, browserling, landerapp etc will also come handy!

    Thanks for this informative post.

    I found the link to this post on Kingged. I’ll definitely upvote and Kingg it there!

    Arun

  • Khuram Dhanani

    So amazing insights. How awesome it is to think that we can improve conversions unbelievably through some smart website alterations. Thanks for the tips, Rich:- Khuram Dhanani

  • http://www.kingged.com/ Sunday

    Hi Rich,
    This is article is so “Rich” and practical. I love the simplicity of its message and the practicality of each tip shared. Some of the tools are new to me, and I agree they can help to increase online traffic without spending a penny!

    This comment was shared in kingged.com – the social bookmarking and content syndication website for Internet marketers where this post was shared.

    Sunday – kingged.com contributor

    http://kingged.com/25-ways-increase-online-sales-spending-penny/

  • http://rich-page.com/ Rich Page

    Thanks Arun! Glad you enjoyed my article.

  • http://rich-page.com/ Rich Page

    No problem Khuram! Thanks for the comment.

  • http://rich-page.com/ Rich Page

    Nice pun ;) Thanks for the kind words!

  • fammie

    Great tips that have little cost of implementation, Nothing as good as something that doesn’t cost a fortune but offers so much…

    Love its practicality and it is easy to understand, though I am oblivious to most of them but is sure works magic if not they would have died…

    Educative tips one willing to increase sales should grab with both hands, thanks for sharing

  • http://rich-page.com/ Rich Page

    Thanks Fammie – glad you enjoyed the tips.

  • Ann07

    Awesome content!

    This is an interesting topic. How can you increase your online sales without spending money? Well, this article answers it.

    Thanks to Rich for sharing us these practical tips, tools and free trials that we can use.

    No doubt that these are all effective, and will surely help marketers.

    I agree with what your points are, Rich.

    I like how simplicity applies in this matter.

    Nice post!

    Best,

    Ann07

    By the way, I found this post shared on kingged.com

  • Mark Hall

    Great article, Rich. I love such lists – in fact I just learned about 3 new tools I hadn’t heard of before!

    #17 (Homepage sliders) These have always been my Pet Peeve. From a human factors standpoint they distract focus and are very presumptive (how often do the images/banner relate to a given site user’s intent?). I totally agree that better to go with a single static image.

    Question: Between Unbounce and Landerapp which do you prefer? I suspect your answer might depend on business and landing page type.

    Cheers, Mark

  • marianacarlos

    Way cool! Some extremely valid points! I appreciate you writing this post and the rest of the site is also really good.flowers delivery in mumbai andheri east

  • http://rich-page.com/ Rich Page

    Hey Mark – thanks for the comments! Yes homepage sliders are definitely abused by many. Unbounce and Landerapp are actually very similar – I’m about to try using Landerapp myself – it looks fantastic.

  • http://www.geekengage.com/ Sourav Sudhi

    Hi ,

    This is unique, damn unique. I loved this list,’ 25 Ways to Increase Online Sales Without Spending a Penny’. The headline would itself draw mass attention :)

    Increasing the sales promotions is another effective way to attract new customers to a business

    I think I don’t have to pin point anything around in this list. Everything is essential and I’m sure that these would really help anyone to increase their online sales.

    Thanks for sharing such a nice informative post. I appreciate your hard work.

    Sourav

  • Alex London

    This in an incredible article. It’s rare to get such great information all in one place. I hadn’t heard of quite a few of these services. I’m curious as to what you would suggest for a landing page that needs to be quite image heavy? I have a fine art photography website and the power of images is important, but that means headlines have to take a backseat! Thanks for this!

  • Ruth

    Thanks for sharing! Great tips!

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  • http://www.esignly.com/ eSignly

    We at eSignly which is an eSignature Solution Company surely gonna follow all if your tips. We are very much dedicated to increase our online sales and you guys have covered all possible ways to do so.

    Thanks you for sharing this useful information with us.