News: I Will be the Author of ‘Website Optimization: An Hour a Day’!

I’m finally able to announce some long anticipated, exciting news! As many of you hopefully knew, I was writing an extensive website optimization ebook called ’30 Days to a Better Converting Website’, and had planned to launch it earlier this summer. However, a publisher heard about this and seemed interested in me turning it into a proper book instead. And after many months of planning, additional writing and discussions, I’m honored to announce that I am going to be the author of ‘Website Optimization: An Hour a Day’!

I’m going to be writing this for Wiley, the same publisher who have an outstanding selection of online marketing books. To write this I’m going to be expanding on the 50,000 words that I had already wrote for my ebook, and turn it into a 300 page book in a similar format to Wiley’s popular  ‘Hour a Day’ online marketing books. I just finally signed the contract earlier today, so am excited to finally officially announce the news. Realistically the book won’t be out until late spring  next year at the earliest though,  given the amount of extra writing and organizing in my spare time that will be needed (there goes my fun time!)

The strangest thing for me is that I’m going to be  following in the footsteps of an amazing author who inspired me to get into web analytics – little did I realize that in 2007 when I first read Avinash Kaushik‘s amazing ‘Web Analytics: An Hour a Day’ book that I would one day have the privilege to be writing a book in the same series!

I’m also going to be looking for some great quotes  from other experts in the website optimization and testing world to go in this book, so if you would like to contribute a quote, please let me know.

You may also be interested to know what is going to happen to the old optimization ebook format that I had come up with. Well, I loved the idea so much and got some great feedback on it, so have decided to turn it into a much shortened, but free email course. Over a 30 day series of emails I will feature a high level overview of what you need to do to optimize your website’s conversion rates. Hopefully I will get some time to write this email series over the next month! Stay tuned for more news…