Want to build better websites, and help optimize them? One of the best ways you can help do this is by gaining visitor insight – i.e. by surveying your website visitors to find out exactly what they are looking for.
Setting up simple survey questions like “please rate your experience from 1-5″ is also vital for obtaining and monitoring the ‘pulse’ for your website, and you can use the results in your weekly or monthly reports.
But what tools are available to create and run these surveys? There are very few places online to learn about these tools, and how they compare, so I thought I would create a mini-guide all about online survey tools, and which ones are best to use. So, lets get the ball rolling…
Price: Monthly - $15 for basic, $199 for advanced, $2999 for enterprise.
Functionality: Meets most survey needs, with varying levels of service.
Great for: Creating more advanced surveys, including use of custom variables to collect other user details.
Lacking: User interface could be better, basic level could be more competitive.
Functionality: Limited to a predefined set up questions (by design), good for getting a website ‘pulse’.
Great for: Getting some great quick visitor insight, with insightful questions.
Lacking: The ability to change the preset questions, and lack customization.
3: Survey Monkey
Price: FREE for basic, for Pro it is $19.95 a month or $200 a year.
Functionality: Great for inexperienced surveyers who are looking to get their surveying feet wet.
Great for: Setting up quick, simple surveys, with simple personalization options.
Lacking: Analysis is very limited, and doesn’t offer many advanced features like popup surveying.
4: Omniture Survey
Price: Cost per response generated, and setup fee (call for more details)
Functionality: A more serious, full scale surveying solution, and links well with Site Catalyst traffic data.
Great for: Integrating surveys results into regular website analysis. Great pricing model – you are charged for what results you get.
Lacking: A cheaper option for more simple surveying needs, with limited functionality.
5: Opinion Lab
Price: Dependent on amount of sites – $30,000 for first site per year, less for additional sites.
Functionality: Advanced page-based surveying tool – allows you to collect results for each website page.
Great for: Gathering more detailed feedback on each of your website pages, and great analysis options.
Lacking: A cheaper, lower end solution for smaller sites.
Functionality: Provides a way to easily gather feedback on your pages.
Great for: Collecting and analyzing feedback on your site, with a fantastic, easy to use interface.
Lacking: An easy way to customize questions asked – needs more surveying type, open-ended questions.
Price: Customized pricing plans, depending on surveying needs.
Functionality: Best in class surveying solution, even allows you to compare results to competitors.
Great for: Getting the highest level of insight possible.
Lacking: Any options for the smaller scale surveying needs.
Price: Basic Level: FREE. Personal: $19 per month. Pro: $49 per month. Enterprise: $159 per month
Functionality: Meets the needs of most survey types, from beginner to advanced survey creators.
Great for: All types of surveys, and includes custom variables to collect other user details.
Lacking: Experience? Relatively new company.
Price: Basic: FREE. Advanced: $9 per month. Professional: $39 per month.
Functionality: Basic, site surveying tool, similar to SurveyMonkey.
Great for: Setting up simple, quick surveys, for cheap.
Lacking: Advanced options, and lacks good customization options and question options.
So there we have it. A brief overview of the site survey tools that are out there, and the pros and cons of using each of them. I would love to hear everyone’s personal site survey too favorites too!