Stop Wasting Money on Search Engine Marketing!
Jul 23rd, 2008 by Rich Page
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I find that SEO and SEM relate very closely to web analytics, more closely than a lot of people think, and felt like writing an article about this.
So, over the weekend, I decided to try something different - write an article for SEOmoz’s popular user created SEO related blog called YouMoz, to see if it would be accepted.
I wrote the article all about about how to stop wasting money on search engine marketing (SEM). And earlier today, I was happy to see they accepted it and published it on their site! Basically, I talk about pausing spending money on your website until you have done two things:
1: Optimize Your Website First
2: Analyze the Bounce Rates of your Keywords
Go take a read of the full article here - hopefully you will find it intriguing and useful - I find that many website marketers often make the mistakes that I talk about, and you can learn how to rectify them. Oh, and lets hope they feature it on their main SEO blog - if they like it enough (and it gets enough thumbs up - hint, hint) they promote it to their full blog!
The article is also a taster of the new free ebook I am currently creating, that will reveal tips and tricks for how to optimize your website (for free/cheap), and fully elaborate on how stop wasting money on website marketing. I will be giving this ebook away from free on this blog, so keep your eyes peeled!
I think the article was solid. Good job there.
Thumbed, I hope this makes the main blog!
I disagree with only one part. Don’t stop SEM to optimize (unless you haven’t started yet) - optimize as you go. Actually, NEVER stop optimizing.
Every new visitor is another data point, and another opportunity to improve your site.
Good read, thanks Rich.