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Stop Wasting Money on Search Engine Marketing!

Jul 23rd, 2008 by Rich Page

Welcome back! I'm excited and honored to announce that I am going to the be author of a new book called 'Website Optimization - An Hour a Day'! Learn More About the Book

I find that SEO and SEM relate very closely to web analytics, more closely than a lot of people think, and felt like writing an article about this.

So, over the weekend, I decided to try something different – write an article for SEOmoz’s popular user created SEO related blog called YouMoz, to see if it would be accepted.

I wrote the article all about about how to stop wasting money on search engine marketing (SEM). And earlier today, I was happy to see they accepted it and published it on their site! Basically, I talk about pausing spending money on your website until you have done two things:

1: Optimize Your Website First

2:  Analyze the Bounce Rates of your Keywords

Go take a read of the full article here - hopefully you will find it intriguing and useful – I find that many website marketers often make the mistakes that I talk about, and you can learn how to rectify them. Oh, and lets hope they feature it on their main SEO blog – if they like it enough (and it gets enough thumbs up – hint, hint) they promote it to their full blog!

The article is also a taster of the new free ebook I am currently creating, that will reveal tips and tricks for how to optimize your website (for free/cheap), and fully elaborate on how stop wasting money on website marketing. I will be giving this ebook away from free on this blog, so keep your eyes peeled! 

Like this article? Please share it online and spread the word!



Posted in Ramblings, Web Analytics | 3 Comments


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3 Responses to “Stop Wasting Money on Search Engine Marketing!”

  1. on 24 Jul 2008 at 11:51 am1Wall-e

    I think the article was solid. Good job there.

  2. on 25 Jul 2008 at 12:41 pm2Linda Bustos

    Thumbed, I hope this makes the main blog!

  3. on 26 Jul 2008 at 7:55 pm3Josh Klein

    I disagree with only one part. Don’t stop SEM to optimize (unless you haven’t started yet) – optimize as you go. Actually, NEVER stop optimizing.

    Every new visitor is another data point, and another opportunity to improve your site.

    Good read, thanks Rich.

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