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As some of you may have seen already, last Thursday I changed the name of this blog and created a logo for it. Why did I do that? Well for 2 main reasons:

1. The ‘Ramblings’ part of my blog name didn’t really mean anything to anyone. It was fun for a while when this blog didn’t have a clear focus, but it doesn’t really describe what my blog is about.
2. Recently, I have been focusing more on the art of website optimization (including my recent certification in this field last week), and not focusing just on web analytics.

So, I thought what better way to improve my blog by describing what I love to do. And thats website optimization. So ’Rich Page: Website Optimizer’ was born last week. I would love to know what you all think of the new name. And don’t worry, the URL is staying the same. My feeds and email updates now reflect this new blog name too. And yes, I will still continue to discuss website analytics in this blog, as it goes hand in hand with effective website optimization.

I often get a lot of people ask what website optimization is. So, I thought I would give my very own definition of website optimization (and yes, its much more than search engine optimization!):

The art of creating and continuously improving websites to optimize the visitor experience and conversion rates, resulting in high visitor satisfaction and high repeat visit rates.

So there we have it - look for more focus on website optimization (and services coming soon). I would love to hear what you all think of my new blog name too!

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