Feb 13th, 2014 by Mark Hall
Today I’m excited to bring you an excellent ecommerce checkout article from a seasoned conversion and usability pro – Mark Hall.
One thing has become obvious to me in the eight years I’ve spent researching and designing eCommerce site checkouts: many checkouts today are still doing a poor job of convincing visitors to click the “place order” button. While there will always be many shoppers who are just curious ‘tire kickers’, the tragic fact still remains that many checkout bailouts are by people who had fully intended to purchase, but for some reason didn’t feel confident enough to pull the trigger.
During this time I have learned many things to ensure a higher percentage of visitors get through website checkouts and pull the trigger. I’ve decided to help you by turning these learnings into a ‘test-proven’ essential checklist for higher-converting checkout. Continue Reading »
Feb 6th, 2014 by Rich Page
One of the questions I receive most from online businesses is how to test improving their website if their traffic is too low for A/B testing. Which is very important because running A/B tests using a tool like Visual Website Optimizer is one of the quickest most effective ways of increasing your website sales, leads and customers!
So to help these websites with low traffic (like small business websites), I’ve created a guide revealing how much traffic you need and techniques for setting up low traffic tests.
Note that this guide presumes you know what pages and page elements are best for testing, which is another topic entirely…
First, check if your traffic is too low to run an A/B test
Before we discuss the ways to run A/B tests if you don’t have enough traffic, it’s obviously important to first understand if you have enough traffic! Continue Reading »
Jan 30th, 2014 by Rich Page
Small businesses are becoming increasingly aware of conversion rate optimization (CRO), and the huge potential it can have on improving sales, customers, subscribers and leads on their website (without having to drive more traffic!)
The great news is that many of them are now starting to use it to complement their traffic building efforts. However, there seems to be little research into their performance, and to understand issues they have and what help they need.
To help understand this, I have created the Small Business Website Conversion Survey 2014. It’s fairly short and should only take you 5 minutes to complete.
Win an expert website review & testing tool subscriptions
What’s in it for you to respond? Apart from learning from the results when they are published, three survey respondents will be randomly chosen to win one of three prizes. You can win either a Premium Website Conversion Review from myself (worth $399), a year’s Pro subscription to Unbounce landing page tool (worth $600) or a year’s Small Business subscription to Qualaroo visitor survey tool (worth $750).
Make your voice count and complete the survey
If you are a small business, it’s simple and quick to make your voice count – it should only take you 5 minutes to complete the survey using the link below:
Take the Small Business Website Conversion Survey 2014
April August 2014, the survey results report will be publicly shared on this website, along with the winners of the two prizes.
Please help spread the word to small businesses
We are looking to get as many small businesses to respond as possible, from web design agencies to real estate firms. Please share this survey by using the social media buttons below. Thanks so much!
Jan 22nd, 2014 by Rich Page
Just launched an online business? Don’t know how well your website is really performing? Don’t have a clue how to check conversion rates?
“Most websites don’t have a massive traffic problem, however every website in the world has a conversion problem” – Bryan Eisenberg
The truth is many online businesses don’t really know how to check if their website is converting well, other than by judging how many sales or customers they are getting. And many others don’t really know how to use Google Analytics to check their conversion rates either.
Therefore to help you find out if you have a website conversion problem (without having to use Google Analytics to find out), I have put together a list of 25 signs that indicate your website isn’t converting very well and that you need expert help!
How many of these 25 signs sound familiar?
- You spent $100 on driving traffic without seeing any new sales or customers
- You haven’t done any A/B testing to improve your website
- You think that increasing traffic is the best way of increasing conversions
- You use ‘click here’ for some of your links
- You haven’t recently tried purchasing or signing up on your own website
- You aren’t providing a free incentive to get more people to sign-up/register
- You have never asked your boss for money to improve your conversions
- You don’t offer any guarantee or other risk reducers for your visitors
- You have never surveyed your website visitors to ask for feedback
- You don’t have a clear call-to-action on your homepage
- You don’t clearly show your unique value proposition on your homepage
- You don’t show any security or trust seals in your checkout or sign-up pages
- You don’t know what the page fold is or how to use it best
- You use a ‘captcha’ on your forms to prevent spam or bots
- You don’t know the names of any conversion rate experts
- Your website has few signs of life – few comments, few likes or follows
- You care more about getting on the first page of Google than conversions
- Your boss decides on whats best for the website, not your visitors
- You don’t know the benefit of using goals in Google Analytics
- You spent a ton of money on a site redesign but it didn’t increase sales
- You don’t know what a landing page is, let alone used one
- You don’t know your own website conversion rate
- You only get a few subscribers to your newsletter per week
- You don’t know what social proof is or how to build it
- You have never checked your website in a different browser
Now over to you…
Be honest. How many of these signs apply to you? Don’t worry, you won’t be alone in admitting many of these – even some experts make some of these mistakes!
And if it looks like you have many problems, don’t be too shy or proud to ask for help from some of conversion experts (like myself) listed in sign #15.
Jan 9th, 2014 by Rich Page
Building social proof on websites is a new online marketing buzzword to help you boost your conversions and increase sales. This is where you add specific things on your website to make it look really popular and well-liked to increase the chances of visitors liking and using it (a term made famous in the marketing world by Robert Cialdini’s excellent ‘Influence’ book).
Here is the brutal truth though – most online businesses are doing a poor job with building social proof. It’s certainly not just a simple case of adding social media icons, product ratings and testimonials on your website and then hoping for the best.
To make sure your website gets the full power of social proof, I’ve created The Buzzworthy Technique. Following this new technique will boost your conversions and sales on any kind of website, and get all kinds of visitors raving about your website and products. It involves hunting for highly compelling social proof elements, picking the best ones, then adding them to your website and testing to see which perform best. Let’s get started with the 10 fairly simple steps: Continue Reading »