Mar 16th, 2011 by Rich Page
Welcome back! I'm excited and honored to announce that I am going to the be author of a new book called 'Website Optimization - An Hour a Day'! Learn More About the Book
Conversion Conference in San Francisco wrapped up yesterday, and it really was a fantastic conference – full of great best practices and new tools to help optimize your website and improve your conversion rates. Even more people went this year than last year – about 20% more! Definitely worth going to if you haven’t been yet.
Anyway, continuing on from my best of Day 1 post yesterday, here are the best tweets from Conversion Conference Day 2:
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- BrianHarnish: You’ve gotta be able to tell the story with data! – Tom Davenport
- ConversionConf: Make a why shop with us page. Tell folks there’s no risk shopping with you, says @robsnell
- ConversionConf: FUDS – Fears, uncertainties and doubts. You need to address each of these to make the online sale
- @gregoryng: Truth “There are more important decisions than the color of a button” #ConvCon
- @awebmistress: If someone asks about best button color again I will go postal #convcon
- gregoryng: Love that @RicDragon advocates wireframing. Its a lost art and great way to get ideas down quickly.
- @ConversionConf: Check out http://bit.ly/fOrQyx, Visitor Centric – free online #cro community, resources, forum etc. Thx Todd Barrs for the tip
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premes:
Don’t just run your tv spot on your web site, it’s lazy. use video to close the deal
- @Raquel Hirsch The secret sauce of conversion testing is – Creating hypothesis that are a actually worth testing
- ajsedlak: Value proposition is most important element of page and must work in less than 3 seconds @raquelhirsch
- ConversionConf: Do NOT land people on your Facebook wall page. Hold back some content until folks like you
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Also, here are the top tweeters at the conference so that you can follow the best:
@ConversionConf, @sbermo, @dan_patterson, @templatezone, @FathomSEO, @RicDragon, @ajsedlak, @chiefmartec, @ryanbuch, @awebmistress
Posted in Website Optimization | 1 Comment »
Mar 15th, 2011 by Rich Page
I am currently in San Francisco at my favorite conference – Conversion Conference! It’s packed with some fantastic tips and best practices for helping to optimize your website and improve your conversion rates. There were so many great tweets yesterday about the sessions, so I thought I would put together a quick overview of some of the best tips and funny comments of day 1. Particularly great for all of those who weren’t fortunate enough to make it to this conference!
- @chiefmartec: good morning #ConvCon — may your vision be LIFTed, your challenges CONVERTed, and your two days here OPTIMIZEd.
- kennovak: #convcon Tim Ash recommends Robert Cialdini’s “Influence”; commitment, consistency, lead to more influence
- chiefmartec: 1) Make sharing easy 2) Give social proof 3) Humanize the experience 4) Go wide & deep & measure 5) Fight filtering with content
- templatezone: #Convcon use the K.I.S.S principle when thinking about commitment, specifically when thinking about customer ability.
- gregoryng: Getting more actionable learnings in this first session of #convcon than all of last year’s SXSWi. Just saying.
- sbermo: Video and conversational avatars double or triple conversion, according to @tim_ash
- ryanbuch: FB only displays 0.8% of all Wall events. Only 5% users go to the second page of google search results.
- dan_patterson: Rule 1: Be Consistent! Your Landing Page should reflect your ad text
- dan_patterson: Rule 3: 3- Borrow but Don’t Steal – Look at what the leaders in the space are doing
- dan_patterson: Rule 5: Benefits not Features
- dan_patterson: Rule 6: Tell me what to do (Have a Call to Action)
- dan_patterson: Rule 7: Establish Trust and Credibility
- Mei_He: Very interesting –> faster landing page load time = higher conversion
- FathomSEO: Mozilla: Reducing load time by 2.2 seconds resulted in 15.4% increase in conversions
- awebmistress: Someone just said they doubled sign in by using social sign in
- inflatemouse: mobilize not miniaturize your standard website
- sbermo: ‘If you know the user’s mobile device, use it. Don’t send them to download an app’, says @amyafrica
- inflatemouse: Navigation makes most of your success in mobile
- ConversionConf: Mobile no-no: wasting valuable space on graphics. Same with meaningless categories @amyafrica
- ConversionConf: Mobile rules: breadcrumbs, yes. Flash, no. Horizontal scrolling, no. Tables, no. @amyafrica
- retailgeek: Users make 2.1 times as many mistakes on #mobile as on desktop, make it easy.
- ConversionConf: OMG my fingers are killing me… @amyafrica giving so many great #mobile #cro tips… can’t tweet fast enough!
- sbermo: For mobile, put search box at top, make it big, and have a ‘GO’ button. Search is the best way to navigate mobile, says @amyafrica
- Conversionista: RT @sbermo: You can get 40% of users back to your site using text messages. It’s so effective because so few are doing it, says @amyafrica
- richpage: Wow @amyafrica just gave one of the best, jam packed with tips sessions I have ever seen – all about #mobile #cro tips at #convcon
- retailgeek: Is it just me or are a disproportionate number of conversion gurus hair folically challenged?
- dan_patterson: I’m wondering how many total photos @tim_ash has taken so far!
- @ioninteractive: Microsites are back and better! They’re no longer flash based, they’re SEO-optimized & conversion-focused!
- inflatemouse: Internal site search is one of the best FREE tools for finding conversion leaks. Via @JoannaLord
- ajsedlak: Ouch! Industry average 62% of carts abandoned says Charles Nicholls
- ConversionConf: Include a phone number on your site. It reassures people that you’re there
- ScottSilk: RT @sbermo: Forms: Minimize fields, easy data 1st, hard data later, all above fold, clear next step button, logical flow, says @webconversion
- ajsedlak: Great idea from Charles Nicholls: persistent forms, not just carts
- ConversionConf: in one hour, 90% of web leads go cold. Yikes. @webconversion
- retailgeek: Useful tools discovered at #convcon usertesting.com, attentionwizard.com, enlighten.com, fivesecondtest.com
- ConversionConf: Remarket with multiple follow ups, not just one. Use a sequence of emails that nudge them.
- ryanbuch: Homepage – global nav is what it’s all about. Super-menus is good if implemented right. Could improve: walmart.com, amazon
- ConversionConf: Ouch. Don’t copy nordstrom.com, they do everything wrong, says @ez2use
- sbermo: Thanks #ConvCon for an amazing day one: leaving with dozens of relevant and actionable insights.
- Phelps_James: Sign that your conference understands its attendees? 2X more bars than food stations #emetrics #convcon
There we have it! Hope you found that useful. To follow the tweets from the 2nd day, just do a search for the hashtag #convcon. And stay tuned for the best of day 2 tomorrow!
Posted in Website Optimization | 2 Comments »
Feb 9th, 2011 by Rich Page
I am excited to say that my new website optimization ebook is almost finished! I have been pretty busy writing it lately – which explains why I haven’t been doing many blog updates over the last few months!
It’s going to be a pretty extensive ebook, over 80 pages, in the format of a day-to-day guide for helping improve your website’s conversion rates. Its going to be full of website optimization best practices, testing ideas and web analytics insights, and will be ideal for anyone doing online marketing, testing, analytics or website design.
Here are some of the ‘days’ that I will be covering in this new ebook:
- Homepage optimization and best practices
- Facebook Fan Page optimization and best practices
- Email optimization and best practices
- Mobile web optimization best practices
- Registration/sign up page optimization and best practices
- Behavioral targeting best practices
Plus 24 other focused days to help you increase your conversion rates and keep your visitors coming back for more.
Hopefully it should be out by the end of this month, and if you leave a comment below before I release it, I will send you a discount code to buy it for a cheaper price when it launches.
Posted in Website Optimization | 4 Comments »
