It’s called ‘Website Optimization: An Hour a Day’ and it took me 18 long months to write, and I am very pleased with how it came out (and I’m sure you will be too!)
It’s a step-by step guide that reveals the tools, best practices, test ideas and strategies needed to effectively test and improve any kind of website, optimize your conversion rates and generate more revenue from it.
It’s part of a great series of online marketing books called ‘An Hour Day’, which includes the very successful ‘Web Analytics: An Hour a Day’ book by Avinash Kaushik.
From optimizing calls-to-action and headlines to using advanced personalization and targeting techniques, it takes a unique approach by using best practices from web analytics, web usability and online marketing to help you get the most out of your optimization efforts.
Why You Will Love This Book:
This book is pretty unique – its a step by step guide to optimizing and improving any type of website, from ecommerce websites to media websites, no matter how large or small. And when I say optimize your website, i’m not talking about SEO, i’m talking about improving your website so that it engages your visitors better, increases your conversion rates, and generates you much greater revenue. Here are some highlights of what is included in it:
- Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching your visitors, and crafting a plan for what to test
- Walks you through testing many types of web pages including the homepage, product and lead generation pages, and checkout pages
- Guides you through important optimization areas such as optimizing calls-to-action, navigation, headlines and images
- Addresses advanced topics including mobile website optimization, paid search optimization, email marketing optimization, rich media, and more
- Includes hundreds of test ideas, 75 website optimization tools, and a website optimization checklist to help you with your efforts
Who it’s Great For:
Pretty much anyone that is involved with creating and marketing websites and wants to increase their conversion rates and make more money from their website – whether its for a small business website, or a Fortune 500 online business. It’s great for beginners, but also contains some great advanced best practices and test ideas for seasoned website testers to learn from.
Why You Need This Book:
Testing and optimizing your website isn’t as easy as you might think. You need much more than just a tool – you need to leverage testing best practices, have the right resources available to you, understand your visitors and their needs, and make great use of analytics and online marketing, and develop a high impact series of tests. That’s where this book comes in! It will help you learn all those things and improve your website so its engages and converts your visitors better.
Praise for the Book:
I’m honored to hear that people are loving this book, particularly some of the website testing and analytics experts out there!
“In nine exciting chapters Rich shows you, soup to nuts, exactly how to leverage usability, testing, and web analytics to transform your organization and achieve magnificent success!”
—Avinash Kaushik, Digital Marketing Evangelist, and author of Web Analytics 2.0
“This book is a must-read for companies serious about site optimization whether you are new to the game or have tried it in the past. Follow Rich’s steps to avoid the common mistakes that will derail your efforts!”
—Jason Burby, Chief Performance Marketing Officer, ZAAZ/Possible Worldwide
“Rich Page provides a detailed road map for creating a powerful conversion improvement practice at your company. Get this book before your competition does!”
—Tim Ash, Chair of Conversion Conference, CEO of SiteTuners, and author of Landing Page Optimization
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