‘Website Optimization: An Hour a Day’ – My New Book!

On May 8th 2012 I finally gave birth…  to a beautiful 360-page book about testing and optimizing conversion rates and websites!

It’s called ‘Website Optimization: An Hour a Day’ and it took me 18 long months to write, and I am very pleased with how it came out (and I’m sure you will be too!)

It’s a step-by step guide that reveals the tools, best practices, test ideas and strategies needed to effectively test and improve any kind of website, optimize your conversion rates and generate more revenue from it.

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It’s part of a great series of online marketing books called ‘An Hour Day’, which includes the very successful ‘Web Analytics: An Hour a Day’ book by Avinash Kaushik.

From optimizing calls-to-action and headlines to using advanced personalization and targeting techniques, it takes a unique approach by using best practices from web analytics, web usability and online marketing to help you get the most out of your optimization efforts.

Why You Will Love This Book:

This book is pretty unique – its a step by step guide to optimizing and improving any type of website, from ecommerce websites to media websites, no matter how large or small. And when I say optimize your website, i’m not talking about SEO, i’m talking about improving your website so that it engages your visitors better, increases your conversion rates, and generates you much greater revenue. Here are some highlights of what is included in it:

  • Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching your visitors, and crafting a plan for what to test
  • Walks you through testing many types of web pages including the homepage, product and lead generation pages, and checkout pages
  • Guides you through important optimization areas such as optimizing calls-to-action, navigation, headlines and images
  • Addresses advanced topics including mobile website optimization, paid search optimization,  email marketing optimization, rich media, and more
  • Includes hundreds of test ideas, 75 website optimization tools, and a website optimization checklist  to help you with your efforts

Who it’s Great For:

Pretty much anyone that is involved with creating and marketing websites and wants to increase their conversion rates and make more money from their website – whether its for a small business website, or a Fortune 500 online business. It’s great for beginners, but also contains some great advanced best practices and test ideas for seasoned website testers to learn from.

Why You Need This Book to Boost Your Conversions:

Testing and optimizing your website isn’t as easy as you might think. You need much more than just a tool – you need to leverage testing best practices, have the right resources available to you, understand your visitors and their needs, make great use of analytics and online marketing best practices, and develop a high impact series of tests. That’s where this book comes in! It will help you learn all those things and improve your website so it engages and converts your visitors much better.

Praise for the Book:

I’m honored to hear that people are loving this book, particularly some of the website testing and analytics experts out there!

“In nine exciting chapters Rich shows you, soup to nuts, exactly how to leverage usability, testing, and web analytics to transform your organization and achieve magnificent success!”
—Avinash Kaushik, Digital Marketing Evangelist, and author of Web Analytics 2.0
“This book is a must-read for companies serious about site optimization whether you are new to the game or have tried it in the past. Follow Rich’s steps to avoid the common mistakes that will derail your efforts!”
—Jason Burby, Chief Performance Marketing Officer, ZAAZ/Possible Worldwide
“Rich Page provides a detailed road map for creating a powerful conversion improvement practice at your company. Get this book before your competition does!”
—Tim Ash, Chair of Conversion Conference, CEO of SiteTuners, and author of Landing Page Optimization

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  • http://BestSellerAuthors.com Warren Whitlock

    Congratulations on the book. That series has always been so good, I imagine that means they go with a top notch author :)

    Hope to review and get you on my radio show sometime.

  • Paul

    I love the information provided in this book, including the check lists, and at present it is my favorite book on analytic and testing. All i can say to my competitors is, Please do not buy this book – I like to have a competitive advantage when it comes to testing, and this book help achieve this.If you are wondering how much does Rich know about Analytics and Optimization, keep in mind he works for Adobe… Thanks Rich, I’m waiting for your next book on website optimization.
     

  • Garry Kewish

    Hi Rich,
                     I purchased the book with low expectations and was surprised by the quality of what you have provided, I work in the website optimisation area as my full time business and I am now giving this book to my clients as part of every job we do… I did pick up a few things myself but much more importantly this is a very valuable resource in the eduction of my clients or anyone that is serious about getting into the website optimisation space for business or personal benefit.
    I highly recommend and endorse this book to anyone wanting to have an online business, it is  a must read!

    Warm Regards
    Garry
    Web Analytics Australia

  • Ophir Prusak

    if you are looking to increase you site’s conversion rates and overall
    user experience and want a complete process that works – get this book!

  • Mike

    I have no doubt that this book will become a major bestseller and will
    likely become a textbook in college courses. This book thoroughly covers
    the entire subject and is easy to understand. I highly recommend this
    book to anyone, beginner or pro.

  • J Finkel

    The tools and examples found in this book are generally well-chosen and
    very helpful. I especially appreciated the organization of the book
    with each action item clearly spelled out and briefly discussed. Some
    sections of the book focus on e-commerce websites, but I would recommend
    this book to any website designer or maintainer concerned with their
    users.