Best Tools to Skyrocket your Website Subscribers and Leads: Opt-in Skin Vs. Opt-in Monster Vs. Popup Domination

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Have a website with the goal of generating leads or email subscribers? Great news – there are now several awesome low-cost tools to really give your form completion conversion rates, subscribers and sales a huge boost. However, they all vary slightly in features and its often hard to decide which is best to use.

To help you understand the differences and pick one that best fits your needs, I have compared and rated the three major options available – Opt-in Skin, Opt-in Monster and Popup Domination 3.0. And the pop-ups they create can’t be blocked, so are very effective at generating leads – they use lightbox functionality.

You can actually see Opt-in Skin being used on my website (at the end of each article) along with Opt-in Monster (the lightbox pop-up that appears when you move your mouse to leave my website – known as an exit intent popup).

These tools gave me a huge boost in my email opt-in rates – from 2% to 45%!

Here are the ratings and comparisons for these three major opt-in tools:

opt-in skin logo opt-in monster logo popup domination logo
Cost $67 flat fee. $49 for basic version. Exit intent pop-up version costs $199. $77 (extra advanced form themes cost $30 more).
Types of opt-in forms available 8/10 Embeddable opt-in forms (5 styles) but only 1 pop-up form offered. 8/10 Pop-up form (5 styles), slide in form, slide up footer form. No embeddable forms. 6/10 Comes with 5 pop-up form styles (video style costs more). No other form types though.
Quality of pre-built opt-in forms 6/10 Varying quality, but some look very amateurish. 9/10 Good variety of professional designed themes offered. 8/10 Eye-catching high quality themes offered.
Ease and control of setting up opt-in forms 7/10 Easy with good options, including control of when and where forms are seen. Only for wordpress sites though. 7/10 Very easy to setup with good amount of form setup options. Also only for wordpress sites. 8/10 Very easy to set-up using the plugin for blogs, and offers great standalone version for non-blog websites.
Exit intent popup form capability 0/10 Not included. 7/10 Pop-up shown when visitor goes to exit (extra cost to use). 9/10 Offers the most exit-intent pop-up functionality options.
Ability to customize themes and styles 7/10 Not enough options to customize, and non-standard options for each style. Good advanced CSS editing option. 9/10 Highly customizable, including colors, fonts and bullet points for each style. Comes with cool Google fonts too. 7/10 Fairly good ability to customize some elements of the forms, colors and text, but in need of improvements.
Analytics and A/B testing capabilities 8/10 Great analytics, including analysis by page plus A/B testing. 7/10 Standard analytics, with A/B testing functionality. 7/10 Simple analytics, with A/B testing functionality.
Comments Ideal for creating great forms at end of articles, but lacking in customization, and only offers one popup style that is not great. Has great variety of opt-in methods – the best for pop-ups. Is missing embedded opt-in form capability though. One of the original and best popup opt-in tools, but they need to improve by offering other opt-in types.
Overall rating 7/10 The only offering embeddable forms. Lowest cost, but needs improving. 8/10 Excellent for pop-ups, but exit intent option too expensive. Good other form types. 7/10 Good price and features but limited to pop-up form types unfortunately.

My overall advice for choosing a great opt-in tool

As you can see in the ratings, its pretty close between all three tools. Opt-in Skin is quite different though because its the only one to offer embeddable forms (like I use on my site), and personally I use it because I think its a great place to show a form (it’s where visitor’s eyes naturally end up, not in the side bar). They don’t offer exit-intent popups though, which is like the secret-sauce of boosting email opt-ins!

Opt-in Monster and Popup Domination 3.0 are much more similar though and are both great for pop-ups. And while its the most expensive for the very powerful exit-intent functionality, I think Opt-in Monster (shown below) is marginally the best because it also offers slide-up and footer forms, and is currently building new features.

opt-in monster screenshot

All three have a money back guarantee anyway, so don’t just take my word for it – give one a spin, and you can always try another if you don’t like it.

Great incentives and follow-up emails are also essential

However, I think its just as important to focus on what you are offering as an incentive in your opt-in form! To give your opt-in rates a great boost, always try and give away something of value for free (like I have done with my free toolbox). For a few other ideas you could give away a free ebook relating to your website, or a free trial or consultation – visitors love getting something of value for free (and don’t forget to mention you won’t spam them!)

And finally, not only do you need an email marketing tool to capture opt-ins and send marketing emails, but you really need to design a compelling series of engaging auto emails with the aim of ‘softly and gradually’ converting your visitors for your main website goals (like a purchase or additional orders).

Now over to you – have you used any of these tools with great success? Or maybe you use another opt-in tool – please comment and let us know – thanks!

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  • Miguel Salcido

    Can one run two of these at the same time. So PopUp Domination and OptinMonster so as to get the best of both worlds?

  • manzarek75

    Hey Miguel – good question. Yes, you could run both at the same time, but you only would be able to run one popup out of the two, as this would really confuse and irritate your visitors to see two different popups. Much better would be to use one of those tools with Optin Skin’s embeddable forms (like you see above the comments area).

  • Miguel Salcido

    Yea, but in that scenario you miss out on exit pop ups. This is why I’d combine, to use the exit pop ups from one and the embedable forms of the other.

  • manzarek75

    I think we are saying the same thing :) Yes, it would be great to combine an exit pop-up tool with the embeddable form one (Optin Skin).

  • Julie Read

    Just got going with Optin Monster, doing well so far but it doesn’t work with mobile devices. Thanks for the info and getting me making the most of my visitors!

  • Rich Page

    Nice to hear from you Julie! Glad I could help you – let me know how it goes. Are you using the exit intent version of it? That will get you some even bigger lifts!

  • Cezary Pietrzak

    Rich, if none of these program works on mobile, then they automatically lose a huge part of their value. I often find that websites get 50-60% of their traffic from mobile, which is too big of a number to ignore.

  • CopywriterJason

    For mobile just use hellobar… how in the world would you do exit intent with mobile anyway? There’s no mouse cursor… as soon as they hit the location bar it’s out of scope of the page.

  • Cezary Pietrzak

    I was referring to some type of solution that’s optimized for mobile. Of course it won’t be about exit intent, but maybe it’s an inline form field or something else that’s more important. my point is that you can’t ignore mobile.

  • CopywriterJason

    Agreed. I think Ninja Pop-ups and Generation Plug-in are both mobile optimized.

  • Rich Page

    Good point indeed Cezary. As Jason said, I think using a Hello Bar instead is ideal for mobile optimized websites. And thats amazing you have websites that get 50-60% mobile traffic! Most of my clients still get between 15-30% mobile traffic, but it really depends on what industry there are in.

  • Rich Page

    I will have to check out both of those… thanks Jason!

  • dridge3770

    Rich — do any of these have a “hot-spot intent”? we have a shared site with each participating sponsor having a “profile page”, the exiting of which may be closing the window OR moving to the menu bar to pull up another profile page. exiting the profile page is what we’d like to generate the opt-in form.

  • Barry Bowe

    Rich – I don’t see any mention of LeadPages.