Have a website with the goal of generating leads or email subscribers? Great news – there are now several awesome low-cost tools to really give your form completion conversion rates, subscribers and sales a huge boost. However, they all vary slightly in features and its often hard to decide which is best to use.
To help you understand the differences and pick one that best fits your needs, I have compared and rated the three major options available – Opt-in Skin, Opt-in Monster and Popup Domination. And the pop-ups they create can’t be blocked, so are very effective at generating leads – they use lightbox functionality.
You can actually see Opt-in Skin being used on my website at the end of each article along with Opt-in Monster which powers the lightbox pop-up that appears when you move your mouse to leave my website – known as an exit-intent popup.
These tools gave me a huge boost in my email subscriber sign-up rates – from 18% to 40%!
Here are the ratings and comparisons for these three major opt-in tools:
|Cost||$67 one time fee.||From just $9 per month.||From just $9 per month.|
|Types of opt-in forms available||8/10 Embeddable opt-in forms (5 styles). Only 1 pop-up form offered.||9/10 Pop-up forms, slide in forms, footer forms, welcome gate forms, and embeddable forms.||7/10 Comes with 30 pop-up form styles. Few other form types included though.|
|Quality of pre-built opt-in forms||6/10 Varying quality, but some look very amateurish.||9/10 Good variety of professional designed themes offered.||8/10 Eye-catching high quality themes offered.|
|Ease and control of setting up opt-in forms||7/10 Easy with good options, including control of when and where forms are seen. Only for WordPress sites though.||9/10 Very easy to setup with good amount of capture options. Now works with any type of site not just WordPress.||8/10 Easy to set-up using the plugin for blogs, and offers great standalone version for non-blog websites.|
|Exit intent popup form capability||0/10 Not included.||7/10 Pop-up shown when visitor goes to exit (extra cost to use).||9/10 Offers the most exit-intent pop-up functionality options.|
|Ability to customize themes and styles||7/10 Not enough options to customize, and non-standard options for each style. Good advanced CSS editing option.||9/10 Highly customizable, including images, colors, fonts and all text. Comes with cool Google fonts too.||7/10 Fairly good ability to customize some elements of the forms, colors and text, but in need of more improvements.|
|Analytics and A/B testing capabilities||8/10 Great analytics, including analysis by page plus A/B testing.||7/10 Standard analytics, with A/B testing functionality.||7/10 Simple analytics, with A/B testing functionality.|
|Comments||Ideal for creating great forms at end of articles, but lacking in customization, and only offers one popup style that is not great.||Has great variety of opt-in methods – the best for pop-ups. Is missing embedded opt-in form capability though.||One of the original and best popup opt-in tools, but they need to improve by offering other opt-in types.|
|Overall rating||7/10 The only offering for embeddable opt-in forms. Lowest cost, but needs improving.||9/10 Excellent for pop-ups, but exit intent option is not that cheap. Great other opt-in forms too, not just popups.||8/10 Good price and features, not quite as easy and customizable to setup. Only has popups though.|
|Free trial?||Get a 60-day free trial of Opt-in Skin||Get a 14-day free trial of Optin Monster||Get a 60-day free trial of Popup Domination|
My overall advice for choosing a great opt-in tool
As you can see in the ratings, its pretty close between all three tools. Opt-in Skin is quite different though because its the only one to offer embeddable forms (like I use on my site), and personally I use it because I think its a great place to show a form (it’s where visitor’s eyes naturally end up, not in the side bar). They don’t offer exit-intent popups though, which is like the secret-sauce of boosting email opt-ins.
Opt-in Monster and Popup Domination are much more similar though and are both great for pop-ups. And while its the most expensive for the very powerful exit-intent functionality, I think Opt-in Monster (shown below) is marginally the best because it also offers slide-up and footer forms, and is currently building new features.
All three have a money back guarantee anyway, so don’t just take my word for it – give one a spin, and you can always try another if you don’t like it.
Great incentives and follow-up emails are also essential
However, I think its just as important to focus on what you are offering as an incentive in your opt-in form! To give your opt-in rates a great boost, always try and give away something of value for free (like I have done with my free toolbox). For a few other ideas you could give away a free ebook relating to your website, or a free trial or consultation – visitors love getting something of value for free (and don’t forget to mention you won’t spam them!)
And finally, not only do you need an email marketing tool to capture opt-ins and send marketing emails, but you really need to design a compelling series of engaging auto emails with the aim of ‘softly and gradually’ converting your visitors for your main website goals (like a purchase or additional orders).
Now over to you – have you used any of these tools with great success? Or maybe you use another opt-in tool – please comment and let us know – thanks!