Best Tools to Skyrocket your Website Subscribers and Leads: Opt-in Skin Vs. Opt-in Monster Vs. Popup DominationLast updated | 12 Comments
Have a website with the goal of generating leads or email subscribers? Great news – there are now several awesome low-cost tools to really give your form completion conversion rates, subscribers and sales a huge boost. However, they all vary slightly in features and its often hard to decide which is best to use.
To help you understand the differences and pick one that best fits your needs, I have compared and rated the three major options available – Opt-in Skin, Opt-in Monster and Popup Domination 3.0. And the pop-ups they create can’t be blocked, so are very effective at generating leads – they use lightbox functionality.
You can actually see Opt-in Skin being used on my website (at the end of each article) along with Opt-in Monster (the lightbox pop-up that appears when you move your mouse to leave my website – known as an exit intent popup).
These tools gave me a huge boost in my email opt-in rates – from 2% to 45%!
Here are the ratings and comparisons for these three major opt-in tools:
My overall advice for choosing a great opt-in tool
As you can see in the ratings, its pretty close between all three tools. Opt-in Skin is quite different though because its the only one to offer embeddable forms (like I use on my site), and personally I use it because I think its a great place to show a form (it’s where visitor’s eyes naturally end up, not in the side bar). They don’t offer exit-intent popups though, which is like the secret-sauce of boosting email opt-ins!
Opt-in Monster and Popup Domination 3.0 are much more similar though and are both great for pop-ups. And while its the most expensive for the very powerful exit-intent functionality, I think Opt-in Monster (shown below) is marginally the best because it also offers slide-up and footer forms, and is currently building new features.
All three have a money back guarantee anyway, so don’t just take my word for it – give one a spin, and you can always try another if you don’t like it.
Great incentives and follow-up emails are also essential
However, I think its just as important to focus on what you are offering as an incentive in your opt-in form! To give your opt-in rates a great boost, always try and give away something of value for free (like I have done with my free toolbox). For a few other ideas you could give away a free ebook relating to your website, or a free trial or consultation – visitors love getting something of value for free (and don’t forget to mention you won’t spam them!)
And finally, not only do you need an email marketing tool to capture opt-ins and send marketing emails, but you really need to design a compelling series of engaging auto emails with the aim of ‘softly and gradually’ converting your visitors for your main website goals (like a purchase or additional orders).
Now over to you – have you used any of these tools with great success? Or maybe you use another opt-in tool – please comment and let us know – thanks!