SEO used to be the big buzzword online. Now conversion rates have become the big buzzword lately – unfortunately though too much emphasis is now being placed on them as the main way of determining website performance and success…  But why? Believe it or not, a conversion rate metric in isolation is actually often problematic and too subjective. [...]

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Just how good is your website at influencing and converting your many visitors? Unfortunately it’s not good enough anymore to just rely on a great looking website or having the lowest prices – you need to understand your visitors mind and influence it to the best of your ability. But how can you learn how [...]

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I’m excited to do my first blog post in a while – it’s certainly been too long! I’ve been busier than ever, particularly with trying to help write the 2nd edition of Tim Ash’s Landing Page Optimization book! After going to eMetrics a few weeks ago and seeing some great new tools, I thought I would do [...]

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Many of you are asking me for website optimization tips to help improve your website. Yet I know how busy everyone is. And I know everyone wants to scan things and doesn’t want to read a lot at once. And everyone wants simple nuggets that you can take action on. So what’s the best way [...]

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