Posted in Website Optimization on Apr 22nd, 2009
Welcome back! Seen my website optimization services yet? I can help increase your website conversion rates and improve visitor engagement. Plus save $50 until Aug 31st. A website homepage is like a cover of a book - many people will judge the contents of the site by looking at the homepage, often in a matter [...]
Posted in Website Optimization on Apr 3rd, 2009
Coffee shops. Dentists. Plumbers. Caterers. Restaurants. Pet sitters. Golf courses. Auto repair shops. Dry cleaners. Beauty salons. Bars. Wedding planners. Electricians.
What do businesses like these all have in common in a bad way? Well, surprisingly few of these types of business take full advantage of what the web can do for growing their business. And [...]
Posted in Website Optimization on Mar 4th, 2009
Being someone who optimizes and improves websites, I get countless questions all about what website optimization exactly is. Because of that, I have been gradually realizing that many, many people online still don’t know much about the powers of website optimization.
So, I thought I would write a quick ‘Website Optimization 101′ questions and answers session, sending [...]
Posted in Website Optimization on Jan 27th, 2009
This post goes out to all those SEO firms that are bidding or ranking for the keywords ‘website optimization’ to parade their SEO services without knowing the true definition of the growing and high impact art of website optimization (see image below - at least Omniture know proper website optimization services!)
This post is also meant to help [...]
Posted in Website Optimization on Jan 18th, 2009
If you haven’t already guessed, I just LOVE to optimize and improve websites! And I love to Twitter. So I thought, why not combine them both? Therefore, I’m proud to announce a new free service - website reviews via twitter! Yes, thats right, I will do a mini-review of anyone’s website in just 140 characters [...]
Posted in Website Optimization on Jan 8th, 2009
Got Google Analytics installed on your website, or some other tracking tool? Getting some good website traffic reports? Good for you. But unfortunately these reports are only going to give you part of what you really need to improve your website - they only tell you ‘what’ your visitors did. Not ‘why’ they did it. Its very [...]
Posted in Ecommerce, Website Optimization on Nov 26th, 2008
So it’s not just Black Friday coming up soon for big sales. Cyber Monday is coming up too. Heard of that yet? It’s the biggest online shopping day of the year - its the Monday after Thanksgiving. But it’s not all just about competing on lowest price that attracts the most online sales, like most [...]
Posted in Website Optimization on Nov 19th, 2008
Earlier this week I had the great pleasure to attend a Landing Page Optimization Workshop in sunny Santa Monica. Hosted by MarketingSherpa and MarketingExperiments.com, not only did I get the joy of getting certified by passing their test, but it really opened my eyes up to the bigger picture of designing web pages that efficiently converts it’s visitors. [...]
Posted in Website Optimization on Nov 10th, 2008
It seems like forever ago that I first started learning HTML (back in ‘96 I created a Doors fan site!) Since then, I have been involved with many websites, from startups to big media companies. I have even worked as an online marketing manager before. And believe me, over the years I’ve seen many companies [...]
Posted in Book Reviews, Website Optimization on Oct 31st, 2008
While you can get some great information about website optimization from blogs, and pick up some great ideas for helping to improve your websites and their visitors experience (like from Future Now), its still no real substitute for some in-depth reading and learning.
Over the last few months I have finally got some time to read some excellent website [...]
