Posted in Web Analytics on Sep 7th, 2007
Welcome, I see you’re new here! Before you go, don’t forget to download my new free website improvement ebook - its got some great feedback!
Some interesting news today, that I was particularly impressed with. Omniture, one of the leading web analytics providers, acquired a leading A/B and multivariate testing company called Offermatica.
Why is this such a [...]
Posted in Web Analytics on Aug 31st, 2007
Some pretty informative web analytics information was released this week, in particular from the knowledgeable and effervescent Eric Petterson over at WebAnalyticsDemysitified.com. A couple of days ago, Eric presented a great free webcast, all about web analytics, how hard it actually is to do well, and the difficulties companies are having with it. Eric is a prominent member of the [...]
Posted in Web Analytics on Jul 23rd, 2007
As you all probably know, I am a huge fan of Google Analytics and in particular love the new interface and how easy they have made it to discover key metrics. Way better than the previous version and is a benchmark in web analytics. BUT. They still need to improve things. They just launched a few [...]
Posted in Web Analytics on Jun 6th, 2007
One thing has always surprised me when it comes to email marketing providers. They are so concerned with delivery, open rates and click through rates, which is fine. But what about taking this a step further and being able to track leads and sales as a result of email campaigns. I know its something I [...]
Posted in Web Analytics on May 28th, 2007
Well, the new google analytics has been out for about 2-3 weeks now. And I really was like a kid at christmas when I first got my hands on it. The old google analytics had some great information but you really had to dig hard to find good metrics in there. Plus the interface was [...]
