Posted in Web Analytics on Dec 12th, 2007
Welcome back! Seen my website optimization services yet? I can help increase your website conversion rates and improve visitor engagement. Plus save $50 until Aug 31st. I know its only Mid December - but I thought I would go ahead and make my predictions for the 2008 year ahead in web analytics! And some of these predictions [...]
Posted in Other Reviews, Web Analytics on Nov 10th, 2007
Being a web analyst, and an avid online shopper, I thought it might be interesting to discuss the reasons why I think shopping online at Amazon.com is better than walking into your local Walmart or whatever… and i’m not just talking about the fact you can shop 24/7/365 online and you can’t in real stores. [...]
Posted in Web Analytics on Sep 30th, 2007
Well, if Google Website Optimizer wasn’t free, and actually cost money, then this video would certainly persuade anyone to buy it! Its a great official Google Website Optimizer video that explains all the major uses of Google Website Optimizer and how it really does improve websites (the all important ’why’, not the ‘what’ - see my [...]
Posted in Book Reviews, Web Analytics on Sep 29th, 2007
I have just finished reading one of the most intriguing web analytics books I have ever read. And don’t let the title fool you. ‘Web Analytics – An Hour a Day’ by Avinash Kaushik sounds like it’s a beginners book (that’s the reason I hadn’t read it sooner), but its actually one of the most [...]
Posted in Web Analytics on Sep 7th, 2007
Some interesting news today, that I was particularly impressed with. Omniture, one of the leading web analytics providers, acquired a leading A/B and multivariate testing company called Offermatica.
Why is this such a big deal? Because analytics tools like from WebSideStory and Omniture previously lacked this important piece of the analytics puzzle - not just being able to analyze [...]
Posted in Web Analytics on Aug 31st, 2007
Some pretty informative web analytics information was released this week, in particular from the knowledgeable and effervescent Eric Petterson over at WebAnalyticsDemysitified.com. A couple of days ago, Eric presented a great free webcast, all about web analytics, how hard it actually is to do well, and the difficulties companies are having with it. Eric is a prominent member of the [...]
Posted in Web Analytics on Jul 23rd, 2007
As you all probably know, I am a huge fan of Google Analytics and in particular love the new interface and how easy they have made it to discover key metrics. Way better than the previous version and is a benchmark in web analytics. BUT. They still need to improve things. They just launched a few [...]
Posted in Web Analytics on Jun 6th, 2007
One thing has always surprised me when it comes to email marketing providers. They are so concerned with delivery, open rates and click through rates, which is fine. But what about taking this a step further and being able to track leads and sales as a result of email campaigns. I know its something I [...]
Posted in Web Analytics on May 28th, 2007
Well, the new google analytics has been out for about 2-3 weeks now. And I really was like a kid at christmas when I first got my hands on it. The old google analytics had some great information but you really had to dig hard to find good metrics in there. Plus the interface was [...]
