Posted in Web Analytics, Win At Web Analytics on Feb 17th, 2008
Welcome, I see you’re new here! You should sign up to my blog updates - that way you won’t miss out on future web analytics & marketing posts from me. Thanks for visiting!Welcome to the second in my series of ‘win at web analytics’ posts - designed to give some true insights into successful web [...]
Posted in Other Reviews, Web Analytics on Feb 4th, 2008
Microsoft trying to buy out Yahoo wasn’t the only big thing to happen this week in the web world. There was a great deal of focus on some major TV advertising on a little something called the ‘soup or bowl‘ this past sunday. Whatever that was.
But seriously though, asides from the funny spoof video on that link, with some [...]
Posted in Web Analytics on Dec 12th, 2007
I know its only Mid December - but I thought I would go ahead and make my predictions for the 2008 year ahead in web analytics! And some of these predictions might shock you… but will hopefully make you think!
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Posted in Other Reviews, Web Analytics on Nov 10th, 2007
Being a web analyst, and an avid online shopper, I thought it might be interesting to discuss the reasons why I think shopping online at Amazon.com is better than walking into your local Walmart or whatever… and i’m not just talking about the fact you can shop 24/7/365 online and you can’t in real stores. [...]
Posted in Web Analytics on Sep 30th, 2007
Well, if Google Website Optimizer wasn’t free, and actually cost money, then this video would certainly persuade anyone to buy it! Its a great official Google Website Optimizer video that explains all the major uses of Google Website Optimizer and how it really does improve websites (the all important ’why’, not the ‘what’ - see my [...]
Posted in Book Reviews, Web Analytics on Sep 29th, 2007
I have just finished reading one of the most intriguing web analytics books I have ever read. And don’t let the title fool you. ‘Web Analytics – An Hour a Day’ by Avinash Kaushik sounds like it’s a beginners book (that’s the reason I hadn’t read it sooner), but its actually one of the most [...]
Posted in Web Analytics on Sep 7th, 2007
Some interesting news today, that I was particularly impressed with. Omniture, one of the leading web analytics providers, acquired a leading A/B and multivariate testing company called Offermatica.
Why is this such a big deal? Because analytics tools like from WebSideStory and Omniture previously lacked this important piece of the analytics puzzle - not just being able to analyze [...]
Posted in Web Analytics on Aug 31st, 2007
Some pretty informative web analytics information was released this week, in particular from the knowledgeable and effervescent Eric Petterson over at WebAnalyticsDemysitified.com. A couple of days ago, Eric presented a great free webcast, all about web analytics, how hard it actually is to do well, and the difficulties companies are having with it. Eric is a prominent member of the [...]
Posted in Web Analytics on Jul 23rd, 2007
As you all probably know, I am a huge fan of Google Analytics and in particular love the new interface and how easy they have made it to discover key metrics. Way better than the previous version and is a benchmark in web analytics. BUT. They still need to improve things. They just launched a few [...]
Posted in Web Analytics on Jun 6th, 2007
One thing has always surprised me when it comes to email marketing providers. They are so concerned with delivery, open rates and click through rates, which is fine. But what about taking this a step further and being able to track leads and sales as a result of email campaigns. I know its something I [...]
