Posted in Web Analytics on Jul 10th, 2008
Welcome, I see you’re new here! You should sign up to my blog updates - that way you won’t miss out on future web analytics & marketing posts from me. Thanks for visiting!In Avinash Kaushik’s great web analytics book, he offers some web analytics kick start guides for different types of websites, including ecommerce sites, [...]
Posted in Web Analytics on Jun 9th, 2008
A great way to gain more understanding about web analytics and internet marketing is to learn from the experts and hear what they are saying. Obvously you can read their blogs, but another great way to gain insight into their minds is by following them on Twitter. And for those of you that have been [...]
Posted in Web Analytics on May 29th, 2008
Heres a secret… I rely heavily on blogs to expand my knowledge and expertise about web marketing and web analytics - and i’m probably not the only who does this. I have over 30 blogs in my RSS reader (bloglines) that I try and check out every day. Its taken me a few years to build up this list, and [...]
Posted in Web Analytics on Apr 29th, 2008
Okay I lied, creating and using great Excel charts won’t necessarily get you a pay rise, but it can certainly help influence your boss and increase your chances of getting an extra chunk of change in your pocket each year! Especially if you are a web analyst or internet marketeer, as most of the reporting you do [...]
Posted in Web Analytics on Apr 9th, 2008
Okay. Relax, and grab a cup of coffee (or pot) or your favorite beer (or 6 pack) or glass of wine (or bottle). Because you are going to be here for a while!
I have gathered together a pretty big list of all the more interesting web analytics videos I could find on the internet! I [...]
Posted in Web Analytics on Apr 2nd, 2008
Google Analytics. Its free. Its great for measuring basic web site performance. Recently however, some small free web analytics tools have appeared, looking to better their offerings. And in one area in particular… engagement. As many of us know, because of the rise in web 2.0 like videos and gagdets built in flash and AJAX, the industry can [...]
Posted in Web Analytics on Apr 1st, 2008
Starbucks seems to be in trouble lately - a surge in competition from companies like McDonalds and Dunkin Donuts, a faltering economy, and their stocks tumbling from $47 to $17. So what did they do in response? Hire a bunch of overpaid experts (HiPPOs) to figure out what customers want?
No! They turned to the web for a [...]
Posted in Other Reviews, Web Analytics on Mar 8th, 2008
I just got back from Omniture Summit ‘08 - and what a great experience it was! Taking place up in Omniture’s home city, Salt Lake City (and what a beautiful city it is), I was fascinated by seeing and meeting so many like-minded web analysts and online marketers. During the keynotes (Seth Godin’s and Lance Armstrong’s in [...]
Posted in Web Analytics, Win At Web Analytics on Feb 17th, 2008
Welcome to the second in my series of ‘win at web analytics’ posts - designed to give some true insights into successful web analytics. This time, I focus on one of the fastest growing trends online. Website video recording. And no, not the kind you see on YouTube…
Did you know that can now easily get a complete [...]
Posted in Other Reviews, Web Analytics on Feb 4th, 2008
Microsoft trying to buy out Yahoo wasn’t the only big thing to happen this week in the web world. There was a great deal of focus on some major TV advertising on a little something called the ‘soup or bowl‘ this past sunday. Whatever that was.
But seriously though, asides from the funny spoof video on that link, with some [...]
