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Archive for the 'Book Reviews' Category

Book Review: Web Design for ROI

Welcome, I see you’re new here! You should sign up to my blog updates - that way you won’t miss out on future web analytics & marketing posts from me. Thanks for visiting!Its tough to get an education on web analytics - not like you can just go and get a bachelors in it very [...]

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Sorry Seth, I have to admit - I have never managed to convince myself to jump on the Seth Godin bandwagon and read one of your books. But at the recent Omniture Summit, your frank, funny and revealing keynote session, all about the ‘New Marketing’ had my interest peaked. But I still didn’t think I would [...]

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I have just finished reading one of the most intriguing web analytics books I have ever read. And don’t let the title fool you. ‘Web Analytics – An Hour a Day’ by Avinash Kaushik sounds like it’s a beginners book (that’s the reason I hadn’t read it sooner), but its actually one of the most [...]

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