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My name is Rich Page. And I am a self-confessed website improver junkie.

I live, sleep and breathe the world of websites and how to improve them. I particularly love web analytics and optimizing and improving websites from their insights. On this blog, you will find:

- website optimization tips (including my new free website improvement ebook!)
- website optimization service (brand new service to help improve your website)
- web analytics tips (including my ‘Win at Web Analytics’ series)
- website reviews (including my ‘website review and rate’ series)
- interviews with web analysts (my ‘Web Analytics Guru Interviews’ series)
- plus lots more web analytics and online marketing posts!

I love improving websites so much, that I recently decided to get certified in Landing Page Optimization! Here’s my certificate to prove my passion:

I also love the new phenomenon of online social networking and web usability. I also love the basics (or not so basics) like SEO, PPC, email marketing and blogging. Basically anything related to internet marketing. This knowledge really gives me a unique angle compared to most web analysts and website optimizers!

So who am I? Well, I am originally from England, and have spent the last 6 years living in San Diego, where I got my masters in Information Technology from USD. I now work in Hollywood as web analytics manager for a fortune 500 media company. In my recent web career I have been a web analyst and completely redesigned and improved corporate websites using analytics (quadrupling leads and sales for Z57), designed and launched an e-commerce platform for two major products at Z57, and also created and managed a successful company blog.

What else do I do? I do have a life other than the online world though - I am a passionate music fan (check out my classic rock community website!) and like to play the guitar when I’m feeling motivated enough! I also love collecting movies (particularly 80’s comedies) and hitting the local bars and clubs.

Why did I set this up? Well, for quite a few reasons really. Mainly because I love writing, and I love writing about things that I am passionate about - and thats improving the websites as a web analyst. So, what better thing to do than to write a blog about my passion - web analytics - and combine all these areas I read about - kind of like a ’super’ web analytics and web reviews blog! Oh and yes, I would love to get famous for my web analyst talents and writings here. And getting ‘Rich’ from it would be nice too

My Biography/Resume

I am a website optimizer/web analyst with over 8 years experience improving websites, with a specialty in website optimization/usability and web analytics. Backed with a Masters of Science in Information Technology and a member of the web analytics association.

–Work Experience–

Web Analytics Manager (fortune 500 company)
Oct 2007 - Current

Web Analytics/Experience Manager, Z57 Internet Solutions
July 2005 - Sept 2007
Responsible for web analytics, internet marketing, web optimization, email marketing & business strategies for Z57.com and other Z57 web entities.  

Chief Marketing/Usability Analyst, PageTesting.com
Feb 2004 - June 2005
Conducted web usability reports for client websites and internet marketing.

Web Developer, University of San Diego (Part Time while studying)
Sept 2002 - Dec 2003
Programmed and developed several projects for University of San Diego.

Web Analyst, Ellipsis Media
Nov 2001 - July 2002
Analyzed & produced business requirements for Ellipsis Media’s websites.

Web Business Analyst, Gartner Group
June 1999 - Apr 2001
Created business requirements and analysis for new Gartner web iniatives.

Web Designer/Marketing Assistant, Naxt Limited
January 1999 - May 1999
Assisted with the design and marketing of online shopping startup company.

–Education–

Masters of Science Information Technology, University of San Diego
Sept 2002 - Dec 2003

Bachelors of Management, Royal Holloway University of London
Aug 1995 - July 1998

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This page has the following sub pages.

• My Biography