My name is Rich Page. And I am a self-confessed website optimizer junkie.

I live, sleep and breathe the world of websites and how to test, improve and optimize them. I have a strong passion for web analytics and have many years of experience in it, and from the insights I create from them, it helps me to optimize and improve websites further. I also have a website usability background that helps me to understand and optimize websites better, and wrote a thesis on common website usability errors.

I am also excited to say that I am in the process of writing the ‘Website Optimization: An Hour a Day’ book and co-authoring the 2nd Edition of Tim Ash’s very popular ‘Landing Page Optimization’ book.

On this site you will find many website optimization & analytics insights, posts and services:

- website optimization tips (including my new free website improvement ebook)
- website optimization services (brand new services to help improve your website)
- web analytics tips (including my ‘Win at Web Analytics’ series)
- interviews with web analysts (my ‘Web Analytics Guru Interviews’ series)
- plus lots more web analytics and online marketing posts.

I love improving websites so much, that I recently decided to get certified in Landing Page Optimization. Here’s my certificate to prove my passion:

I also love the new phenomenon of online social networking and web usability. I also love the basics (or not so basics) like SEO, PPC, email marketing and blogging. Basically anything related to internet marketing. This knowledge really gives me a unique angle compared to most web analysts and website optimizers.

My Biography/Resume

I am a website optimizer and web analyst with over 8 years experience improving websites, with strong knowledge in website usability and online marketing. Backed with a Masters of Science in Information Technology and a member of the web analytics association.

–Work Experience–

Product Conversion Specialist – Adobe (Omniture Business Unit)
July 2011 – Current

Responsible for helping major global Fortune 500 Adobe clients with their website optimization strategies, in particular best practices with using the Adobe Test & Target product. This includes helping clients like Vodafone, Aviva, Nationwide and TUI understand testing best practices and helping them to create better test plans.

Manager, Web Analytics and  Reporting – Disney Online
Oct 2007 – June 2011

Responsible for all analysis, reporting and optimization for the Disney Online Mom Portfolio of websites – Family.com, FamilyFun.com, BabyZone and Kaboose.com, with a combined reach of over 50 million pageviews per month. Expert knowledge of Omniture Site Catalyst and Discover, Google Analytics and Google Website Optimizer.

Web Analytics/Experience Manager - Z57 Internet Solutions
July 2005 – Sept 2007
Responsible for web analytics, internet marketing, web optimization, email marketing & business strategies for Z57.com and other Z57 web entities.

Chief Marketing/Usability Analyst, PageTesting.com
Feb 2004 – June 2005
Conducted web usability reports for client websites and internet marketing.

Web Developer, University of San Diego (Part Time while studying)
Sept 2002 – Dec 2003
Programmed and developed several projects for University of San Diego.

Web Analyst, Ellipsis Media
Nov 2001 – July 2002
Analyzed & produced business requirements for Ellipsis Media’s websites.

Web Business Analyst, Gartner Group
June 1999 – Apr 2001
Created business requirements and analysis for new Gartner web iniatives.

Web Designer/Marketing Assistant, Naxt Limited
January 1999 - May 1999
Assisted with the design and marketing of online shopping startup company.

–Education–

Masters of Science Information Technology, University of San Diego
Sept 2002 – Dec 2003

Bachelors of Management, Royal Holloway University of London
Aug 1995 – July 1998