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Archive for December, 2008

Welcome back! I’m excited and honored to announce that I am going to the be author of a new book called ‘Website Optimization – An Hour a Day’! Learn More About the BookBeing Christmas and nearly the end of the year already (wow, 2008 flew by…) I thought I would round up some great blog posts from [...]

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Believe it or not, it’s not just all about how cool your website looks, and how good your product is. One of the biggest factors that determine whether your website converts its visitors is simple: the words you use as links and calls to action. I have seen my fair share of website words over my 10 years [...]

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If you are a huge online shopper just like me, you may have noticed the abundance of online stores that are now offering some kind of free shipping. It all really started with Amazon.com a few years back. I have always been curious to know what the actual impact of offering free shipping is on [...]

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