Posted in Web Analytics on Sep 30th, 2007
Welcome back! I’m excited and honored to announce that I am going to the be author of a new book called ‘Website Optimization – An Hour a Day’! Learn More About the BookWell, if Google Website Optimizer wasn’t free, and actually cost money, then this video would certainly persuade anyone to buy it! Its a [...]
Posted in Book Reviews, Web Analytics on Sep 29th, 2007
I have just finished reading one of the most intriguing web analytics books I have ever read. And don’t let the title fool you. ‘Web Analytics – An Hour a Day’ by Avinash Kaushik sounds like it’s a beginners book (that’s the reason I hadn’t read it sooner), but its actually one of the most [...]
Posted in Web Analytics on Sep 7th, 2007
Some interesting news today, that I was particularly impressed with. Omniture, one of the leading web analytics providers, acquired a leading A/B and multivariate testing company called Offermatica. Why is this such a big deal? Because analytics tools like from WebSideStory and Omniture previously lacked this important piece of the analytics puzzle – not just being able to [...]
