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Spending too much on driving traffic, but not getting enough sales from your website? Want to experiment with doing conversion rate optimization (CRO) to increase your online sales, yet don’t want to spend too much doing it initially?

Well, help is here! I have created a list of 25 tips and free trials you can use to kickstart and increase your online sales and conversions without spending a penny. Continue Reading »

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If you are in online marketing, I’m sure you have heard of conversion rate optimization (CRO). It has been a buzz word for several years, yet even with its huge potential impact on increasing website sales, it has yet to really take off, and still pales in comparison to exposure about SEO. Pretty sad right?

Therefore this is a ‘call-to-action’ to all online marketers (couldn’t resist the pun!) for some superhero-like love to spread the word about the huge benefits of CRO!

Some Shocking Facts About the Growth of ‘CRO’

Before we get to the great quotes, here is some background about why CRO needs some superhero love to be more popular than SEO.

Even though the ‘conversion rate optimization’ phrase is now often used and understood, there are some shocking findings about the CRO abbreviation for it:

- The keyword ‘CRO’ has zero relevant results in first 3 pages of Google results!

- Google keyword search volume for CRO remains much lower than SEO Continue Reading »

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Hopefully you’ve considered doing A/B testing on your website to get more sales or leads? You may have heard of Google Content Experiments to help you do this.

But just because it comes under the Google umbrella does it mean it’s any good? And how do you know whether its worth using or not? To help you answer these questions I have put together a list of 12 essential things to know, a short video overview and given it my own mid-term report card.

This tool used to be called Google Website Optimizer, which was pretty good considering it was free. Competition then grew, and back in June 2012 they decided to shut it down, and offer a cut-down version of it in Google Analytics instead. This is what the tool interface now currently looks like:

content experiments screenshot

So let’s get started with the 12 must-knows before you decide to use it to improve your website (or spend much more time with it): Continue Reading »

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A real treat for you today guys! I recently did a live website conversion review with Brian Dean for his website Backlinko.com, and he was kind enough to allow me to share the recording of it on my blog for you all to watch and learn a trick of two from.

If you haven’t heard of Brian yet, you should – he has now become an SEO legend. He has written some of the best and most shared SEO and link-building content on the web!

He has no problem with getting traffic (over 50,000 uniques per month!) but he came to me because he wanted to begin focusing on improving his low conversion rates.

The website review for Backlinko.com

Here is the review – its 45 minutes long and I critique Brian’s website from the viewpoint of a conversion expert, and also a first time visitor. So grab some coffee and something to write on, make yourself comfy and then hit the play button!

Some of the websites and tools mentioned

Here are some tool and website notes that we discussed in the review:

- Optin Skin, Optin Monster and FooBar (for capturing more email leads)

- Visual Website Optimizer and Optimizely (for running A/B tests)

- SmartPassiveIncome.com (great example of a highly converting blog)

- TheSalesLion.com and SocialMediaExaminer.com (great examples of social proof)

- IWillTeachYouToBeRich.com (discussed the best parts of Ramit’s new redesign)

- How to change your blog dates to last updated instead of publish date

Now over to you…

If you enjoyed this review and learned some great ideas from it, please do the following:

- Add a comment to this article  (Brian would love to hear from you too!)

- Share this post. It would be fantastic if you share it with your friends and colleagues.

And if you are interested in a conversion and sales boosting site review like this done for your website, check out my website review services page.

Thanks!

shopping cart

Today I’m excited to bring you an excellent ecommerce checkout article from a seasoned conversion and usability pro – Mark Hall.

One thing has become obvious to me in the eight years I’ve spent researching and designing eCommerce site checkouts:  many checkouts today are still doing a poor job of convincing visitors to click the “place order” button. While there will always be many shoppers who are just curious ‘tire kickers’, the tragic fact still remains that many checkout bailouts are by people who had fully intended to purchase, but for some reason didn’t feel confident enough to pull the trigger.

During this time I have learned many things to ensure a higher percentage of visitors get through website checkouts and pull the trigger. I’ve decided to help you by turning these learnings into a ‘test-proven’ essential checklist for higher-converting checkout. Continue Reading »

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