Feb 27th, 2014 by Rich Page
Hopefully you’ve considered doing A/B testing on your website to get more sales or leads? You may have heard of Google Content Experiments to help you do this.
But just because it comes under the Google umbrella does it mean it’s any good? And how do you know whether its worth using or not? To help you answer these questions I have put together a list of 12 essential things to know, a short video overview and given it my own mid-term report card.
This tool used to be called Google Website Optimizer, which was pretty good considering it was free. Competition then grew, and back in June 2012 they decided to shut it down, and offer a cut-down version of it in Google Analytics instead. This is what the tool interface now currently looks like:
So let’s get started with the 12 must-knows before you decide to use it to improve your website (or spend much more time with it): Continue Reading »